Articles & Insights

Practical guidance on making your business visible on Google, Bing and AI models like ChatGPT, growing on social media, and running your company on software built for the way you actually work.

Digital Strategy 6 min read

Why Businesses That Ignore AI Today Will Struggle to Be Found Tomorrow

Customers are shifting from searching on Google to asking AI assistants for recommendations. Digiway explains what AI models look for in a business, and the three moves that keep your company visible in an AI-powered world.

By Sagi Franko, Co-Founder, Chief of Strategy
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Software Development 7 min read

When an Excel Spreadsheet Is No Longer Enough: Custom Software That Grows With Your Business

Scattered spreadsheets, lost client messages and manual price quotes cost real money. Digiway explains when a business needs custom software: client communication made easy, money tracking in one platform, and custom quoting apps.

By Daniel Rapoport, Co-Founder, Director of Operations
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Social Media Marketing 6 min read

How Instagram, Facebook, and TikTok Management Turns Followers Into Paying Customers

Consistent, data-guided social media management on Instagram, Facebook and TikTok builds a brand people trust and a steady flow of new customers. Here is how Digiway social media marketing works and what results to expect.

By Sagi Franko, Co-Founder, Chief of Strategy
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AI Technology 8 min read

Private AI Technology vs. Public Chatbots: Why Your Business Data Makes the Difference

General-purpose AI assistants are powerful, but business results require implementation. Digiway explains how private, self-hosted AI technology with organized business data turns AI capabilities into a working business solution.

By Michael Stern, U.S. Representative, Director of AI Technology
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Brand Development 7 min read

How to Make Your Business Visible on Google, Bing, and AI Models Like ChatGPT

Customers now find businesses in two places: search engines like Google and Bing, and AI assistants like ChatGPT. Learn what your website needs to be visible in both, and how Digiway brand development delivers it.

By Sagi Franko, Co-Founder, Chief of Strategy
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